DESCRIPTION
Project: participation in the international fair “devotio” 2024 - (devotio 2024)
Devotio is a large international exhibition dedicated to products and services for the religious articles market.
Our project DEVOTIO 2024 is precisely focused on participation in its fourth edition which took place from 11 to 13 February 2024 at the Bologna exhibition center.

PURPOSE OF THE PROJECT
Participation in the fair is considered preparatory to the achievement of the strategic objectives of entering new markets and increasing sales abroad. Presence at the international event will in fact allow us to highlight the potential of our products to a wider and more varied public sphere. It will also allow us to learn about the trends in the sector and to acquire all the information useful for evaluating future prospects and planning any adjustments to the company strategy.

In addition to the economic opportunities described, membership is considered essential in the context of the projects related to the Holy Year 2025. Specifically, the creation of a series of new ad hoc products has been planned, all with the Official Logo of the Jubilee 2025 released by the Dicastery for Evangelization - Section for the fundamental questions of Evangelization in the world - Vatican City. These are: two new dedicated editions; series of fine parchments; fine and non-fine commercial products (fine and non-fine boxes with rosary - sacred images - prayer booklets - rosaries in different materials)

RESULTS

The Devotio 2024 project is oriented towards the achievement of the strategic objectives of innovation, business expansion, and growth.
The first significant and related results concern:
The creation of new products and editions, in particular linked to the Holy Year, with a good return in terms of marketing and impact on the market
The strengthening of relationships with existing customers, and the acquisition of new customers especially abroad, with a significant increase in orders
The improvement of competitiveness and company performance, with clear signs of development
INFORMATION
The participation project in the international fair Devotio 2024 was supported by the Lazio Region thanks to the "Voucher internationalization PMI" under the FESR 2021-2027 program referred to in Det. N. G13698 of 18.10.2023 (lump sums referred to in paragraph 1 letter c. of art. 53 of the RDC and paragraph 1 of art. 55 of the RDC) and granted with Det. No. G12439 of 09.24.2024 CUP F88C24003750006 – COR 22742520